Foodies can't always trek to a farmer's market. Two Hands bread was created to give them the opportunity to buy artisan bread from their local supermarket instead.
If you like to eat decent bread, you want to put something decent on it. One of our members helped create an online directory of hand made foods to complement Two Hands bread. Some were available in the supermarket gourmet section, others further afield for when you do have the time to forage. Each product was matched to a variety of the bread with a location map and link to the producer's website. We also offered Two Hands bread to the producers for use when sampling their product at farmers' markets and supermarkets. With their endorsement helping to spread the good news about our bread.
The campaign was fleshed out with print ads to create awareness and drive people to the Facebook page.